Email marketing
Does your business need email marketing?
- Do you want a quick and cost-effective method of connecting with your customers/clients?
- Do you want to get more from your marketing efforts and monitor customer/client responses to gain insights?
Then email marketing is the way to go!
What is email marketing?
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer/client could be considered email marketing. However, the term is usually used to refer to;
- sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers/clients and to encourage loyalty and repeat business.
- sending emails with the purpose of acquiring new customers/clients or convincing current customers/clients to purchase something immediately.
Your business benefits of email marketing.
- Email marketing is shown to have returned an incredible £25.80 for every pound spent in 2007. That's a fantastic ratio. A brilliantly cost-effective way to communicate with customers and clients.
- Provides the ability to personalise emails to suit the particular interests of that customer/client, instead of sending expensive generic brochures.
- Reports allow the monitor of customer/client responses, helping to improve marketing techniques.
- Email marketing is a great way to encouraging repeat business and acquire new customers/clients.
- It’s only a fraction of the cost of print advertisements and costly marketing brochures.
- Provides the ability to get information out in a short space of time, ideal for last minute appointment reminders or special offers.
- It's an efficient and effective way to get the word out about special events, promotions, announce new products and restock availability.
- Email marketing can adhere to existing corporate guidelines, and mirror an company website/brochures - illustrating it’s flexibility and cost- effectiveness as a marketing medium.
Intrigued? Get in touch.
Clever is a digital marketing agency focused on delivering results. Contact us to find out how our internet expertise can help your business grow online, and learn more about our comprehensive range of online marketing solutions.
Telephone: 07855 414 950 or click here to email us.
