Search engine optimisation
Does your business website need search engine optimisation (SEO)?
- Do you want to compete with the big boys for a slice of the market share?
- Do you want to reach customers globally in a cost effective way?
- Do you want a form of marketing that you can monitor, providing you with valuable insights about your customers/clients?
Then SEO is the way to go!
What is search engine optimisation?
Search Engine Optimisation, commonly known as SEO, is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the engines.
Your business benefits of search engine optimisation.
- You can attract highly targeted traffic to particular pages on your site - making every service/product page a net to catch potential customers with.
- More visibility and a higher profile, coupled with an attractive and functional website can bring more inquiries, more sales and more business.
- Every keyword related to your business gives you an opportunity to bring traffic to your website.
- It promotes and reinforces your brand, the higher up the rankings the more perceived value and credibility your site and company will have.
- Businesses receive an excellent cost-effective and long-term return on investment from 24/7 online promotion.
- In many markets and many regions smaller companies can still compete online with bigger companies and out punch their weight
- Allows businesses to target the local or international markets, and sell anywhere and everywhere around the world.
- Research has shown that more and more people rely on search engines as opposed to offline directories such as the Yellow Pages - in some sectors the difference is dramatic.
- Allows businesses to track, monitor and improve their website through the use of website analytics. This is a goldmine for information on the customer/client/product/service and company - a vital benefit.
Intrigued? Get in touch.
Clever is a digital marketing agency focused on delivering results. Contact us to find out how our internet expertise can help your business grow online, and learn more about our comprehensive range of online marketing solutions.
Telephone: 07855 414 950 or click here to email us.
