George Street Waterbeds

Specialist areas provided

• Website design & build (in collaboration with partner company)
• SEO
• Usability

Background

George Street Waterbeds is a leading waterbed supplier and retailer in the UK, specialising in AKVA waterbeds. They have an excellent reputation nationally and are a member of the British Waterbeds Association.

www.georgestreetwaterbeds.com

Challenge

• Develop a website that aims to expand the business by extending the reach to new potential customers globally.
• Prepare the website for exposure via natural search engine listings.
• Limited online marketing experience and budget.

Solution

• Optimised the website for the major search engines.
• Ensured the customer journey through the site are at peak level.
• Analysed and reviewed the competitor websites.
• Developed a clear strategy for SEO and appropriate tactics to improve rankings for popular terms.
• Set primary keyword targets.
• Tracked the website and provided comprehensive keyword & ranking analysis and reporting.

Results

• Results have been fantastic. The website has consistently been ranking on page one of Google since December 2007 for keyphrases such as ‘AKVA waterbeds’, ‘waterbeds for sale’ and ‘waterbeds retailer’.
• Business has increased dramatically and the online marketing investment has yielded an enviable return.
• International web enquiries and new orders have sharply increased.
• Due to the excellent results, the client is looking to invest more marketing budget in other marketing initiatives.