MKM Elevators

Specialist areas provided

• Website design & build
• Content management system
• SEO
• Usability

Background

MKM Elevators are a supplier of services to the lift industry, with an excellent reputation. They provide site surveys, labour, modernisation, design, installation and maintenance.

www.mkmelevators.co.uk

Challenge

• The website needed to reinforce the brand with a corporate, large business look-and-feel, bringing it into line with the competition.
• Needed to ensure the website reflected the stability and build long-term credibility of the company.
• We were also tasked with creating a system to help customers track the progress of their jobs online - accessed with a secure password/login gateway.
• Enable interactive online communication with existing clients and MKM staff.
• Essential the website could be directly managed and maintained by MKM staff.
• Provide key information online; including policies, procedures & regulations.
• Improve the site structure by following a search engine optimisation strategy enabling it to be found more easily in search.

Solution

• With its cool, clear and uncluttered style, the easy to navigate website conveys the right messages about MKM Elevators to its target audience.
• The back-end job tracking system works seamlessly within the site.
• Built using an affordable Content Management System (CMS) enabling client to make updates as and when required - providing great flexibility.

Results

• MKM’s new job tracking system represents a step forward for the industry, helping to differentiate the company within an uninspiring B2B arena.
• Enable non-technical staff to make website updates; providing a flexible, cost-effective & lasting solution.
• Reduction in time spent on administrative duties due to the introduction of the back-end job tracking system.
• The website re-design has enabled clearer communication driving down the cost of handling customer enquiries.