Eveleigh & Read

Specialist areas provided

• Website design & build
• Email marketing
• SEO
• Usability
• Traffic analysis

Background

Robert Eveleigh and Paul Read respect the traditional methods of creating finely tailored clothing and accessories, whilst providing a timely, modern and convenient ‘visiting tailor’ service to their clients.

www.thevisitingtailor.com

Challenge

• Eveleigh and Read required a website that would appeal to cash-rich, time-poor business executives and CEOs.
• Also develop an eye-catching e-newsletter aiming to remain in constant communication with contacts and getting them to click back to the website to purchase.
• Challenge was to remain front of mind with existing customers - the site is an integral part of their 'referral only' business.
• Create a great user experience using the website and email marketing effectively, and provide an opportunity to inform the user about their service.

Solution

• The website created conveys both the style and the skill of Eveleigh and Read.
• Produced a monthly e-newsletter for their database, formatted to be easily read on BlackBerrys or other smartphones - vital for the target audience.
• Provide full reports and statistics on the website and e-newsletter visitor numbers - vital insights.
• Provided advice regarding SEO strategy.
• The designs remained on brand reflecting the high quality of this product and service.
• Improved the site structure by following a search engine optimisation strategy enabling it to be found more easily in search.

Results

• The results show that the informative and authoritative format of the website and e-newsletter have delivered an open and click-through rate that’s well above average.
• Very positive, complimentary feedback received from their customer base.
• Very please with the email marketing as the cost is a fraction required for print advertisements and glossy marketing brochures.
• The personalised and targeted emails have received positive feedback from new and existing customers.